UX TALK: Enhancing Digital Engagement

ENHANCING DIGITAL ENGAGEMENT: Taking it to the next level!

We’ve all been there…whether we are time-pressed customers needing quick accessibility, attention-deprived consumers needing better engagement or comparison shoppers wanting a more enhanced experience, our shopping experiences continue to evolve and we expect it to be convenient, authentic, intuitive, and available – at ALL times.

As our interactions — both business and personal — shift online, intuitive design and user experience have never been more important. Drawing on their own concrete examples and experience, during our chat, we’ll discover what it takes to build an effective digital retail experience:

  • from bricks to clicks: what is omnichannel and how can we create a more cohesive experience, where offline meets online.
  • what are some approaches to focusing on a customer mindset and strategies to better understand their behaviors
  • what trends make the most impact to where it counts for both customer and business (conversions)+ any questions you might have in determining how to craft a better customer experience!

From startup e-commerce UX to enterprise UX, if you have a passion for the customer, a curiosity for meaningful improvements or simply a thirst for inspirational thinkingJOIN THE UX TALK as we learn how we can enhance our digital engagement experience!

Register for your tickets: https://www.eventbrite.com/e/ux-talk-enhancing-digital-engagement-tickets-32669373977
(…and for those wondering, yes, men are welcomed! We’re pro women, not anti men!)


6:15pm: Check-in & Hors d’oeuvres + Refreshments
6:45pm: Let the discussion & insights commence!
7:45pm: Got questions?
8:00pm: Winners announced* … & munching + mingling
8:30pm: Check out
*At check-in, attendees will be entered to win some O’Reilly Media swag!


ALISON COLBY [ Sr. Lead UX Designer at Victoria’s Secret ]

Dedicated to the Account & Customer Service product team. Alison is passionate about creating an exceptional, personalized experience for VS & PINK shoppers. Prior to work on the ACS team, Alison designed the UX for engagement campaigns for PINK’s biggest fans, with an emphasis on mobile and app design and social integration. She has 15 years experience in art direction and production, including print publishing, video production, animation, and interactive design. In free time, she does political cartoons and illustration, and enjoys hiking and surfing. She gained a BFA in Digital Design from University of Colorado Denver and worked with Crispin Porter + Bogusky prior to moving to New York.

WENDY CHAN [ Digital Product Designer at Coach ]

A native New Yorker, Wendy is a curiously creative person, fascinated by humans, computers, and how both of these interact. Over the past five years, she has created digital design experiences for ecommerce, startups, and non-profits. She studied User Experience Design at General Assembly and is currently consulting as a Digital Product Designer at Coach.

SARAH DOODY [ UX Consultant & Founder of The UX Notebook ]

Sarah Doody is a user experience designer and product consultant based in New York City. She helps product teams create products people need and love, through smart and fast research, prototyping, and experience design. Sarah also founded the popular weekly UX newsletter, The UX Notebook. Very involved in UX education, Sarah created and taught General Assembly’s first 12 week User Experience program back in 2011. More recently, she created a course, User Research Fundamentals, to help teams understand their customers through doing more research.

ModeratorELIZABETH ZIETLOW [ Associate Head of Insights & Design Strategy, Citi ]

Spending the last 10+ years honing her craft, from ecommerce to education and a variety of device types from kiosks to handheld devices, with a focus on facilitating a wide range of user research activities and reimagining research methods to meet real-world constraints, Elizabeth is now tackling the exciting challenges of product user research in her role at Citi. Elizabeth also co-founded the NYC based UX Researchers Meetup with a focus on knowledge sharing and providing opportunity for UXers at all levels. She has a Masters degree in Interaction Design and Information Architecture from the University of Baltimore and was the Graduate Fellow for the University’s User Research Lab.


VICTORIA’S SECRET is an iconic specialty retail brand that needs no introduction. Synonymous with all things feminine and sexy, including their celebrated supermodels and world-famous runway show, they are the leading specialty retailer of women’s lingerie, prestige fragrance, body care, accessories and athletic and lounge wear. Sexy and sophisticated, powerful and dominant, known and desired around the world, with more than 1,500 stores and nothing but a bright future ahead – this is Victoria’s Secret.
PS. VS is hiring!

O’REILLY MEDIA provides technology and business knowledge and skills with learning resources created and curated by O’Reilly experts: live online training, video, books, conferences, and the Safari online platform, with content from 200+ of the world’s best publishers and information resources.
Prepare to design the future at O’Reilly Design Conference March 20-22 with 20% off discount code: USRG


2015 Winner of Net Awards Grassroots Event of the Year and growing to 50 cities worldwide, Ladies that UX is a friendly, welcoming and collaborative community for women in UX. Our aim is to foster an inspiring and supportive environment for women in UX through informal networking and lively discussions/events in NYC to positively promote and learn from each other. We don’t run for profit but seeks to make the world of work better for women around the world!
Check out our FacebookTwitter and Meetup forum for discounts, deals and other relevant community events!

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