UX CASE STUDY: What impact does anonymity have on usability testing?

Many famed research studies, such as the Stanford Prison Experiment, have shown the impact anonymity can have on an individual’s behavior.

We all know how important feedback and testing is when designing a product, but what happens in a usability testing setting when one group of participants know they can be heard and will be rated, and another group incur neither of these?

Will the two groups differ significantly? Will bias rear its head? Does one methodology stand out as superior?

This is exactly what we’ll find out with a study ran by Loop11, focusing on the acquisition flow for Amazon’s streaming video service, Prime Video. Join us as we see what happens, in addition to learning the whens and whys and what it’s like to do remote testing.



6:30pm: Check-in & Refreshments + Hors D’oeuvres
7:00pm: Case Study Discussion + Q & A
8:00pm: Mingle/Network

Note: LTUX NYC attendees will receive a FREE extended 1-month Loop11’s usability subscription ($199 value!). When data matters Loop11 is the leading online user testing tool for UX professionals. Test on any website or prototype, on desktop or on mobile, as frequently as you like! Instructions will be sent to your email on how to redeem.

Register for your tickets:
(…and for those wondering, yes, men are welcomed! We’re pro women, not anti men!)



Loop11 is a self-serve, browser-based solution for usability professionals, web managers and web designers to create their own online, usability testing projects to get the metrics needed to optimize website usability. Loop11 is the only way to get quantitative usability metrics…affordably. www.loop11.com

Animoto is the easy way to get started with video. Animoto’s award-winning online video builder makes it easy for anyone to create powerful and professional videos, for business and for life. Millions of consumers, businesses, marketers, and photographers around the world use Animoto to turn content they already have into videos that stand out in a video-first world. Founded in 2006, Animoto has offices in New York City and San Francisco. For a free 14-day trial, check out www.animoto.com


LTUX NYC is excited to be a part of  NYCxDESIGN, New York City’s official citywide celebration of design takes place May 3-24, 2017. Spanning all disciplines of design, NYCxDESIGN creates a collaborative platform for cultural and commercial opportunities, elevates established and emerging design practices and increases awareness of and appreciation for design by all audiences.

2015 Winner of Net Awards Grassroots Event of the Year and growing to 50 cities worldwide, Ladies that UX is a friendly, welcoming and collaborative community for women in UX. Our aim is to foster an inspiring and supportive environment for women in UX through informal networking and lively discussions/events in NYC to positively promote and learn from each other. We don’t run for profit but seeks to make the world of work better for women around the world! Check out our FacebookTwitter and Meetup forum for discounts, deals and other relevant community events!

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