NOTE: Limited seats available! LTUXNYC Eventbrite tickets are MANDATORY: https://www.eventbrite.com/e/ux-workshop-how-to-align-ux-strategy-with-business-strategy-tickets-45451796547 (Although we have “Ladies” in our name, all are welcome!)
How can we create an effective strategy that aligns UX + Business Strategy?
User experience is more than just creating delightful experiences for the users. As designers, we want to ensure that our designs not only follow a user-centric approach, but it aligns with the company’s vision as well.
In this 2-hour workshop with Business Models Inc., a design and innovation strategy firm and the producer of the best selling book Business Model Generation (Think Business Model Canvas), Strategy Designer Carley Jacobson will explain the Business Model Innovation process and techniques that are being used by leading organizations around the world. By adopting a business perspective and thinking strategically, we can consider the primary objectives and design towards BOTH users and business goals.
ABOUT CARLEY JACOBSON
Carley Jacobson is a Strategy Designer at Business Models Inc. Through Business Models Inc., she supports organizations with strategy, business model generation and validation, and value proposition design. For 6 years prior, Carley helped grow Autodesk’s maker community Instructables.com. With over 115 do-it-yourself tutorials, Carley has gained over 13 million page-views and recognition from major publications such as The Huffington Post, GQ Magazine, Popular Mechanics, and more. She uses her experience in online community building, hackathons, content creation, and customer development to build new innovative strategies. Carley holds a degree in Computer Science and Visual Art from Union College and an MBA in Design Strategy from California College of the Arts.
+ Education – part-time and full-time training in web development, data science, and data engineering.
+ Workspace – whether you’re a freelancer, startup, or established business, we provide beautiful spaces with a community dedicated to supporting your company’s growth.
+ Networking – events in the tech industry happen constantly on our campuses, ranging from popular Meetups to multi-day international conferences.