Designers and the "middle sibling problem."
The metaphor I’ve always liked to use when talking to someone about my work as a Product Designer is that this professional can suffer from a "middle sibling...
Jun 20, 2022 Read More
If you don’t know where you are going, any road will get you there.
Mark Twain, American writer and humorist, born in 1835, is known for the novels of the heroes Tom Sawyer and Huckleberry Finn. He harshly criticizes the soci...
Feb 14, 2022 Read More
Code of Conduct
All attendees, speakers, sponsors and volunteers at our events are required to agree with the following code of conduct. Organisers will enforce this code th...
Nov 26, 2021 Read More
About us
“A community of women in UX who support each other, push the UX boundaries, and promote female skill and talent.”
Nov 26, 2021 Read More
I don’t want to hear about “imposter syndrome” anymore.
I decided to write this inspired by the article “Stop telling women that they have impostor syndrome” (which I can’t help sharing every time I see it). And a...
Nov 11, 2021 Read More
You wanna fly, you got to give up the shit that weighs you down
Toni Morrison, author and reference for the title of this article (in the original in Song of Solomon) is a black American writer and teacher, born in 1931. ...
Mar 16, 2021 Read More
What we did in 2020 at Ladies That UX in Latin America
The year that all people in the world were shaken by a terrible disease and the need to reinvent themselves in the midst of forced isolation, but we have not...
Jan 06, 2021 Read More
How to prioritize a product’s features based on its personas
Defining the personas that represent the audience of a product is a very important step of the design process. There are many methods out there to help us fi...
Nov 24, 2020 Read More
Measuring impacts of Covid-19 pandemic on people’s lives
As soon as the effects of the Coronavirus pandemic started in Brazil, especially after social distancing measures began, it was clear that nothing would ever...
Sep 05, 2020 Read More